About Us
Craft Beer Advisory Services (CBAS) is a market research and analytics company helping craft beverage companies grow through consumer insights.
We specialize in delivering actionable insights into consumer behavior, industry trends, and competitive landscapes, empowering breweries to make data-driven decisions.
Through our tool ConsumerPulse, a real-time platform for tracking brand associations and trends, and tailored direct-to-consumer research, we provide breweries with the resources they need to stay ahead in the industry.
Our expertise spans key areas including consumer sentiment analysis, buyer journey mapping, and performance benchmarking. By combining deep industry knowledge with advanced analytics, we enable our clients to optimize their marketing strategies, refine their offerings, and strengthen customer loyalty.
At Craft Beer Advisory Services, we are passionate about supporting the craft beverage industry and fostering its continued growth.
Craft Beer Advisory Services Leadership
Michael Varda
Founder and CEO
Michael was born and raised in Indiana before attending the College of the Holy Cross. He began his career in market research roles advising universities on degree offerings, several Fortune 500 tech firms on brand perceptions, and a major financial services provider on attracting qualified talent. He is pursuing a Master’s in Analytics degree at Georgia Tech. He applied his research background to one of his top passions – craft beer.
Joel Renner
VP Growth and Business Development
Joel has been a trusted advisor since Craft Beer Advisory Services began, and joined in an official capacity in 2024. With experience spanning both research and craft beer, Joel guides strategic growth and partner experience for CBAS.