About Us
Craft Beer Advisory Services is a market research and analytics company exclusively dedicated to the craft beverage industry.
We help breweries understand their customers in every way possible – why they come, what they want, how to attract new customers, and use data to create experiences that keep them coming back.
Craft Beer Advisory Services Leadership
Michael Varda
Founder
Michael was born and raised in Indiana before attending the College of the Holy Cross. He began his career in market research roles advising universities on degree offerings, several Fortune 500 tech firms on brand perceptions, and a major financial services provider on attracting qualified talent. He is pursuing a Master’s in Analytics degree at Georgia Tech. He applied his research background to one of his top passions – craft beer.