About Us

Craft Beer Advisory Services is a market research and analytics company exclusively dedicated to the craft beer industry.

We help breweries understand their customers in every way possible – why they come, what they want, how to attract new customers, and use data to create experiences that keep them coming back.

Craft Beer Advisory Services Leadership

Michael Varda

Founder

Michael was born and raised in Indiana before attending the College of the Holy Cross. Since graduating, he’s worked market research roles advising universities on degree offerings, several Fortune 50 tech firms on brand perceptions, and currently leads a brand research function at a Fortune 100 financial services company. In addition to full-time work, he is pursuing a Master’s in Analytics degree at Georgia Tech. He applied his research background to one of his top passions – craft beer.


Some brands we work with:

Jack’s Abby Craft Lagers

Framingham, MA

Commonhouse Aleworks

North Charleston, SC

La Verne Brewing Company

La Verne, CA

Seventh Son Brewing Company

Columbus, OH

Caboose Brewing Co.

Vienna, VA

Getaway Brewing Company

Dublin, OH